{"id":5857,"date":"2025-12-19T17:00:00","date_gmt":"2025-12-20T01:00:00","guid":{"rendered":"https:\/\/newspepper.mx\/?p=5857"},"modified":"2025-12-19T15:13:47","modified_gmt":"2025-12-19T23:13:47","slug":"zara-lanza-asistente-ia-y-probador-virtual-con-avatares-hiperrealistas-en-mercados-clave","status":"publish","type":"post","link":"https:\/\/newspepper.mx\/?p=5857","title":{"rendered":"Zara lanza asistente IA y probador virtual con avatares hiperrealistas en mercados clave"},"content":{"rendered":"\n<p class=\"has-medium-font-size\" style=\"letter-spacing:0.7px\">Zara, principal cadena de Inditex, activa herramientas de IA generativa en Reino Unido, Alemania, Pa\u00edses Bajos, Italia y M\u00e9xico: un asistente que busca prendas por imagen\/foto, genera outfits y verifica stock, m\u00e1s un probador virtual en su App con avatares hiperrealistas creados desde selfie y foto de cuerpo entero. Accesible v\u00eda c\u00edrculo animado en App\/e-commerce, el asistente dialoga para recomendaciones personalizadas y soporte postventa.<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/profile.google.com\/cp\/CgsvbS8wMTI1aDVmaA\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"letter-spacing:0.7px\">El probador genera looks completos en 2 minutos, con vista 360\u00b0 y opci\u00f3n de a\u00f1adir directo a carrito; tras consentimiento, usa fotos del usuario para realismo total en colecciones hombre\/mujer. Implementaci\u00f3n responde a prioridad estrat\u00e9gica de experiencia cliente, tras +12% ventas online en 2024.<a href=\"https:\/\/profile.google.com\/cp\/CgsvbS8wMTI1aDVmaA\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>\u200b<\/p>\n\n\n\n<p class=\"has-medium-font-size\" style=\"letter-spacing:0.7px\">Expansi\u00f3n prevista a Francia, EE.UU. y Espa\u00f1a; posiciona a Zara a la vanguardia retail digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara, principal cadena de Inditex, activa herramientas de IA generativa en Reino Unido, Alemania, Pa\u00edses Bajos, Italia y M\u00e9xico: un asistente que busca prendas por imagen\/foto, genera outfits y verifica&hellip;<\/p>\n","protected":false},"author":3,"featured_media":5858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[5009,4798,5010,3644,249,3641,5011,3638],"class_list":["post-5857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-asistenciaia","tag-fastfashion","tag-hiperrealistas","tag-inditex","tag-inteligenciaartificial","tag-reinounido","tag-retaildigital","tag-zara"],"_links":{"self":[{"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/posts\/5857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/newspepper.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5857"}],"version-history":[{"count":1,"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/posts\/5857\/revisions"}],"predecessor-version":[{"id":5859,"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/posts\/5857\/revisions\/5859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newspepper.mx\/index.php?rest_route=\/wp\/v2\/media\/5858"}],"wp:attachment":[{"href":"https:\/\/newspepper.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newspepper.mx\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newspepper.mx\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}